Welcome to my corner of the internet. After years of writing internal documentation, architecture decision records, and technical proposals, I've finally created a space for longer-form thinking about the intersection of technology, leadership, and innovation.
Why This Site Exists
Throughout my career—from architecting trading platforms at Morgan Stanley to modernizing contact centres with AI at Air Canada—I've noticed something: the most valuable lessons rarely make it into blog posts or conference talks. They're locked inside retrospectives, post-mortems, and hallway conversations.
I built this site to change that. Not as a personal brand exercise, but as a forcing function for clearer thinking and a way to contribute back to the community that has given me so much.
There's a concept in writing called "the audience of one." The idea is that you write primarily to clarify your own thinking, and if it resonates with others, that's a bonus. That's the spirit here.
What You'll Find
I write about what I work on and what I'm learning. That currently breaks down into a few categories:
Technical Deep Dives
Enterprise architecture is full of hard-earned lessons that don't fit neatly into a tweet or a slide deck. Expect detailed breakdowns of:
- Cloud architecture patterns that have survived contact with production at scale—strangler fig migrations, event-driven integrations, data mesh implementations, and the trade-offs behind each choice.
- AI in the enterprise: not the hype cycle version, but the reality of shipping AI-powered systems in regulated, complex environments like aviation.
- Platform engineering decisions: the build-vs-buy calculus, vendor selection frameworks, and infrastructure choices that shape an organization's technical trajectory for years.
Leadership & Strategy
The longer I work in technology, the more I realize that the hardest problems aren't technical. They're organizational. I'll share perspectives on:
- Building and scaling engineering teams across geographies and time zones.
- Stakeholder management for architects and technical leaders—how to frame technology investments in language that resonates with executives.
- Navigating organizational complexity in large enterprises where politics, legacy, and competing priorities are constant companions.
The Rotman EMBA Journey
I'm currently pursuing an Executive MBA at the Rotman School of Management. Business school is fundamentally reshaping how I think about technology decisions, and I'll be documenting that evolution in real time. If you're a technologist considering an MBA, these posts are for you.
Aviation & Travel Technology
Aviation is my industry home. It's an endlessly fascinating domain—safety-critical, operationally complex, deeply regulated, and increasingly dependent on intelligent systems. I'll write about the unique challenges and opportunities at the intersection of aviation and technology.
What You Won't Find
I'm deliberately avoiding a few things:
- Hot takes on the latest framework or tool. There's no shortage of those elsewhere. I'm more interested in principles that outlast any specific technology.
- Content optimized for engagement. No clickbait titles, no artificially controversial positions. Just honest, thoughtful writing.
- Anything that violates confidentiality. I'll share patterns and lessons, but always with appropriate abstraction. You'll never read proprietary details about any employer or client.
How This Site Is Built
Since this is a technology blog, you might be curious about the stack:
- Next.js 15 with the App Router and static export
- MDX for content—gives me the flexibility to embed interactive components in posts when needed
- Tailwind CSS for styling
- Firebase Hosting for deployment with global CDN
The entire site is statically generated at build time, which means it loads fast and costs almost nothing to host. Each blog post is a standalone MDX file in its own directory, making it trivial to add new content or hand off to a collaborator.
The source is intentionally simple. No CMS, no database, no server-side runtime. Just files, a build step, and a CDN. The best infrastructure is the kind you don't have to think about.
An Invitation
I don't write to broadcast—I write to think more clearly and to connect with people who care about building excellent technology. If something resonates, challenges your thinking, or sparks a question, I genuinely want to hear from you.
A few ways to connect:
- LinkedIn: linkedin.com/in/samarswami — my most active professional network
- Contact page: samarswami.com/connect — for longer messages or collaboration inquiries
- Newsletter: Subscribe below to get notified when I publish something new
I'm especially interested in hearing from:
- Fellow architects and technical leaders navigating similar challenges in enterprise environments
- Technologists considering an MBA who want to compare notes
- Aviation industry professionals thinking about the next generation of technology in our industry
- Anyone who disagrees with something I've written — the best ideas emerge from respectful debate
Here's to building better systems together.
— Samar